Sun Siyam Resorts keen on India’s prospective MICE business

Evgenia Boyankova - Group Director of Business Development, Sun Siyam Resorts, looks at making the
most of the teeming Indian wedding and MICE market.

Sun Siyam Resorts witnessed huge growth from the Indian market, particularly for its four star property Olhuveli Beach & Spa Maldives. Talking about the response from the Indian market, Evgenia Boyankova, Group Director of Business Development of Sun Siyam Resorts, observed that most of their guests checked into Olhuveli Beach & Spa Maldives for short stays. “We have also seen that there is an upward flow for high-end Indian customers who are looking for five-star properties such as our Sun Aqua Vilu Reef and the Sun Siyam Iru Fushi Maldives. In Asia, India is the second largest source market to the Maldives after China. We have noticed an upward rise in 2016 compared to 2015.”

Marketing Plans

This year Sun Siyam Resorts plans to capture as much market share as it can by taking part in major travel shows, workshops, roadshows and by covering major metros and sub metros in India. “Also India is a very dynamic market; each region has a different target audience and is also driven on relationships. So, we will continue working closely with our preferred partners, trade associations and key travel partners for increased growth and conversions. We plan to build and increase our market share in terms of family travel, high-end MICE, honeymooners, single women groups.”

Business from India

While the MICE segment is a key focus, the properties are also popular among honeymooners besides being favoured by family travellers. “At Sun Siyam Resorts, we are focusing more on MICE group enquiries for conferences, events as well as weddings; hence a mix of corporate plus leisure. India’s destination wedding concept has been growing over the past few years. We are also catering to corporate travel as we have ideal setups at our resorts.The Sun Siyam Iru Fushi Maldives has a variety of full-fledged meeting rooms which cater to different needs. Our lagoons with crystal clear water and soft sandy beaches are ideal for various motorized and non-motorized water activities.” On the other hand, Olhuveli Beach & Spa Maldives has the first-of-itskind kite surfing school. Activities for adventure lovers include wake boarding, fly boarding and knee boarding, apart from banana boat riding and jet skiing for families. “Maldives is a popular destination for Bollywood stars like Katrina Kaif, Mandira Bedi among others. With the launching of new flights in Mega Maldives we can expect more volume of Indian travellers.”
The destination is welcoming more resorts including big brands like Accor and St. Regis.

“The luxury properties continue to increase due to the demand and India has both very affluent travellers and budget conscious travellers.” Evgenia concludes by saying that there is room for all as Maldives boasts of a sustainable hospitality industry.

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